The Shop
The Systems Behind the Shows
Three series, one shop: the books, the player guides, the toolkits and the Season One bundles for The Empire Race, The Empress Race and The Prospect Race.
Opening Soon
Nothing is on sale yet. Each title opens as its episode airs; join the list and we'll tell you first.
The Empire Race
Five Men. $25,000 Each. One Race to a Billion.
The companion book, five player guides, the toolkits and the Season One bundles.
The Player Guides
The Maintenance Empire
Build an industrial services company that plants can't run without.$39
Own What Everyone Must Maintain
Mandated recurring services: the business the law requires someone to buy.$39
The $25,000 Acquisition
Buy a small business with little money down.$79
Control the Ground
Industrial real estate from zero.$39
The Reluctant Seller
Vertical software from industry experience, for people who hate selling.$39
The Empress Race
Five Women. $25,000 Each. One Race to a Billion.
The same line for The Empress Race: the companion book, five player guides, the toolkits and the Season One bundles.
The Player Guides
The Funded Scientist
Grants, investors and the cap table, from the bench to the plant.$79
Make It for Them First
Contract manufacturing, from the first 500 units to your own brands.$39
The Commission Is Rent
From top agent to brokerage owner, syndicator and developer.$39
The House That Preorders Built
A fashion label sold before it is sewn, at full price.$39
Build the Builders
Bonding, crews and buying contractors without selling your company.$39The Toolkits
The Cap Table Toolkit
The working papers for a round, from term sheet to cap table.$59
The Empress Ledger Model
The spreadsheet behind The Empress Race's Ledger, for a real small business.$29
The Board Vote Journal: The Empress Race Edition
A printable decision journal, The Empress Race edition.$12
The Prospect Race
Five at 18. $500 Each. One Race to a Million.
The same line for The Prospect Race: the companion book, five player guides, the toolkits and the Season One bundles.
The Player Guides
Nobody Pays for Grass
Routes, contracts and crews for a grounds company that bills every month.$39
Charge for the Shine
Premium prices, memberships and the debt that grows faster than cash.$39
Every Run Teaches the Next
Speculation versus a business: crypto told honestly, taxes and starting over.$79
Measure It, Then Argue
Who owns your invention, seed money and what a common share is really worth.$39
Attention Is Not Ownership
From a podcast to a studio that works without you.$39The Toolkits
The Set-Aside Toolkit
Records, quarterly taxes, one-page agreements and insurance for your first business.$59
The Prospect Ledger Model
The spreadsheet behind The Prospect Race's Ledger, for a real first business.$29
The Board Vote Journal: The Front Office Edition
A printable decision journal, The Front Office edition.$12
Not Ready to Buy?
Start with the free worksheets from each episode.