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The Flagship Book
Clock to Crown: Building a Company from $25,000
The Season One companion book.
The Season One companion: the first year of a business, from the night you decide to leave someone else's clock to the first million dollars in revenue, taught through the five players' first-year decisions. Every chapter opens with a player's moment, teaches the real method behind it, shows the numbers and ends with an exercise you do that night.
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Preorder from Episode 1; the book releases with Episode 7. The ebook is also planned for Amazon Kindle at $9.99 (without the worksheets).
What's Inside
- 256 pages: 18 chapters in five parts, The Leap, The First Customers, The Price, The Machine and Leverage
- The leap math: household need, runway, required costs and the conversation with the people who share the risk
- Finding the first customer before the product, the paid pilot and selling when you hate selling
- Floor, ceiling and market pricing; retainers, uptime pricing and holding your rate
- The first hire, key employees and the 13-week cash forecast, built line by line
- Good debt and bad debt, personal guarantees and your first acquisition
- Appendices: six worksheets, the Empire Ledger in brief, a glossary
Sample Pages
Get It the Day It Opens
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