The Show
Five Men. $25,000 Each. One Race to a Billion.
The audience does not watch from the couch. The audience is the board.
Monday, 6:15 a.m. Five men in five Great Lakes cities get up and go to work. One repairs factory machines. One services elevators. One manages construction projects. One keeps warehouses running. One runs the systems that keep an industrial services company organized. Each has $25,000 to his name. Each decides, this week, to risk it.
They don't know one another. But every road they take bends toward the same technicians, the same customers, the same money and finally the same 640 acres of a dead steelworks on Lake Erie called Ironhaven.
The Players
Meet the Five
The Industrialist
Michael Brennan
Toledo, Ohio. Industrial maintenance technician, 14 years.
The Infrastructure Baron
Daniel Reyes
Chicago, Illinois. Licensed elevator mechanic, 12 years.
The Acquirer
Robert Hale
Indianapolis, Indiana. Construction project manager, 15 years.
The Property Magnate
Christopher Okafor
Columbus, Ohio. Property maintenance supervisor, 11 years.
The Systems Architect
Nathan Cole
Cleveland, Ohio. Operations and systems manager, 15 years.
The Vote
How the Board Decides
Friday, Noon Eastern
The episode premieres. It reveals last week's votes and closes on this week's decisions.
Friday, 12:30 p.m.
One poll per decision goes up on the channel, three options each. The list gets the same links by email.
Wednesday, 9:00 p.m.
Polls close. The winning option is what airs the next Friday, and the Ledger updates.
Comments don't count as votes. The strongest argument for and against the winning option is read on the show each week, with the commenter's handle.
Season One
The First Three Episodes
Episode 1 premieres Friday, January 29, 2027, at 12:00 p.m. Eastern; then one episode every Friday.
| Ep | Title | Story Time | The Board Votes On | Free Worksheet |
|---|---|---|---|---|
| 1 | The Last Paycheck | Month 0 | Michael, Christopher, Robert | The Viability Worksheet |
| 2 | The First Customer | Month 2 | Daniel, Nathan | The First-Customer Plan |
| 3 | The First $10,000 | Month 6 | Michael, Christopher, Robert | The Pricing Worksheet |