Shop / The Flagship Book: The Empress Race
The Flagship Book: The Empress Race
Floor to Crown: Building a Company from $25,000
The Season One companion book to The Empress Race.
The first years of a company, from the lab floor, the plant floor, the sales floor, the store floor and the job-site floor to the first round of other people's money and the first board meeting, taught through five women's decisions. Every chapter opens with a player's moment, teaches the real method behind it, shows the numbers and ends with an exercise you do that night.
Not on sale yet. Join the list and we'll email you the day it opens, with the free Start Here guide now.
Preorder from Episode 1; the book releases with Episode 7. The ebook is also planned for Amazon Kindle at $9.99 (without the worksheets).
What's Inside
- 254 pages: 18 chapters in five parts, The Leap, The First Yes, Know Your Worth, Other People's Money and The Control
- The leap math, who owns your idea, and permission before profit
- The commitment ladder, the smaller first job, and building on customers' money
- Floor, ceiling and market; the discount reflex; full price
- The first hire, the 13-week cash forecast and the funding ladder, from preorders to venture rounds
- Debt you can carry, partners and their exits, licensing a name and defending what you own
- Appendices: six worksheets, the Empress Ledger in brief, all 31 Board Votes, a glossary
Sample Pages
Get It the Day It Opens
Join the list and we'll email you when Floor to Crown: Building a Company from $25,000 goes on sale, with the free Start Here guide now.