Talon & CrownThe Empress Race

Shop / Player Guide: Shelby Pruitt, The Beauty Industrialist

The cover of Make It for Them First
Make It for Them First in print and on screen

Player Guide: Shelby Pruitt, The Beauty Industrialist

Make It for Them First

Contract manufacturing, from the first 500 units to your own brands.

Shelby's road: the weekend factory, a room fit for cosmetics, pricing a unit and holding it, formulas as trade secrets, a national retailer's terms, licensing, a plant with a partner, a defense and owning the shelf.

Guide and Templates$39

Not on sale yet. Join the list and we'll email you the day it opens, with the free Start Here guide now.

Releases with Episode 5.

What's Inside

  • 67 pages in the finished edition
  • The weekend factory, and when keeping the job ends
  • A room fit to make cosmetics
  • Floor, ceiling and market for a unit
  • Retail terms, tested then negotiated
  • A plant partnership and its capital stack
  • Toolkit: ten worksheets, from the batch cost calculator to the weekly plant dashboard

Sample Pages

Sample page 1 from Make It for Them FirstSample page 2 from Make It for Them FirstSample page 3 from Make It for Them FirstSample page 4 from Make It for Them First

Get It the Day It Opens

Join the list and we'll email you when Make It for Them First goes on sale, with the free Start Here guide now.

You'll get it by email, with the Tuesday vote links. Unsubscribe in one click, any time. See the Privacy Policy.

The Empress Race is a fictional business simulation. Its people, companies and numbers are fictional and created with AI. The methods are general education, not legal, tax, financial or investment advice.