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The cover of Attention Is Not Ownership
Attention Is Not Ownership in print and on screen

Player Guide: Tobi Adeyemi, The Media Mogul

Attention Is Not Ownership

From a podcast to a studio that works without you.

Tobi's road: owning a list, filming people fairly, reviews versus ads, sponsor disclosure, refusing money with conditions, members and events, a food-hall stake, the key-person discount and hosts with a share of their shows.

Guide and Templates$39

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Releases with Episode 5.

What's Inside

  • 70 pages in the finished edition
  • Owning a list, not only an audience
  • Reviews versus ads, and sponsor disclosure
  • Money with conditions, and when to refuse it
  • Members, events and a food-hall stake
  • The key-person discount, and hosts with a share
  • Toolkit: thirteen tools, from the owned-list plan to the stall agreement outline

Sample Pages

Sample page 1 from Attention Is Not OwnershipSample page 2 from Attention Is Not OwnershipSample page 3 from Attention Is Not OwnershipSample page 4 from Attention Is Not Ownership

Get It the Day It Opens

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The Prospect Race is a fictional business simulation for adults. Its people, companies and numbers are fictional and created with AI. Crypto can lose most or all of its value. The methods are general education, not legal, tax, financial or investment advice.