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The cover of The Reluctant Seller
The Reluctant Seller in print and on screen

Player Guide: Nathan Cole, The Systems Architect

The Reluctant Seller

Vertical software from industry experience, for people who hate selling.

Nathan's road from eleven compliments to paying customers: the first customer before the product, pricing tiers, pilot to subscription, custom work versus product, and when to hire a sales leader.

Guide and Templates$39
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Releases with Episode 6.

What's Inside

  • 73 pages in the finished edition
  • The first customer before the product
  • Pricing tiers that customers can choose between
  • From paid pilot to subscription
  • Custom work versus product
  • When to hire a sales leader
  • Templates: conversation cards, commitment ladder tracker, pricing tier builder, pilot agreement outline, sales-hire scorecard

Sample Pages

Sample page 1 from The Reluctant SellerSample page 2 from The Reluctant SellerSample page 3 from The Reluctant SellerSample page 4 from The Reluctant Seller

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The Empire Race is a fictional business simulation. Its people, companies and numbers are fictional and created with AI. The methods are general education, not legal, tax, financial or investment advice.